To celebrate (the impressive) achievement of reaching 1 billion users, Instagram has launched its own stand alone video-based app. Instagram TV, or IGTV for the cool kids, allows users to upload vertical videos that can be up to one hour long. You may say this is some kind of revolution. There’s no doubt the way in which the world consumes media has shifted. So much so that according to Instagram, by 2020, 50% of all video viewing will be done on a mobile screen.
To make sure you’re well ahead of the social media game, for your personal use or your business, we’re going to uncover what IGTV is, how to create an account and how to upload your first video:
Essentially, IGTV is a social platform where videos can be shared and viewed. But what makes it so different? For starters, unlike the videos or Stories that you’re able to post on Instagram today, IGTV allows you to upload long form videos (up to one hour) and the videos won’t disappear after 24 hours. This raises the bar in terms of what people are posting. Secondly: videos are uploaded in full screen and vertical format (just as smartphones were intended to be used). Finally, the way the app functions is quite something. Unlike YouTube, where the user is required to search for something, IGTV starts playing the second the app is open (much like the action of turning on an actual television). That’s not to say you’re unable to search within IGTV. It also takes on a “on demand” feature as a video that you stopped watching will resume from where you left it.
Note that every IGTV channel is linked to a corresponding Instagram account. Which means, all your Instagram followers can view your IGTV channel. Think of Instagram and IGTV like Facebook and Facebook Messenger. Although they are two separate apps that can function individually, they live side by side each other and, together, they make up the complete package.